Yuval Soiref

Yuval Soiref is one of the fastest-rising entrepreneurs in European medical cannabis. He is the Co-Founder and CEO of Green Success 1.0, a Europe-focused platform operating across Germany, the UK, Australia, and Canada, built around regulated supply, brand execution, and market access.

Yuval is best known for leading the European rollout of Tyson 2.0 in the medical market and has since expanded Green Success’ portfolio to include Cali X, PACKS, Seed Junky, and TOPZ N POPZ, with brands active across multiple regulated jurisdictions.

Earlier in his career, Yuval co-founded PHCANN, helping establish EU-GMP cultivation infrastructure and scalable supply routes into Europe. Today, his focus is on medical cannabis infrastructure—connecting compliant supply, clinics, pharmacies, telemedicine, and digital health platforms to build durable, regulator-ready systems for the next phase of the industry.