A seasoned cannabis industry professional, Omar came to High Tide from one of the world’s leading global communications companies, where he served as the National Cannabis Sector Lead. During his tenure, Omar worked with several licensed cannabis producers, retailers, and companies involved in the cannabis ancillary space to affect public policy changes and build a corporate profile.
He has over 20 years of experience working as a political and communications strategist in Canadian federal and provincial politics, including serving as Chief of Staff to several Ontario Ministers, including the Minister of Health and Long-Term Care, the Minister of Economic Development and Trade and the Minister of Government Services. With a diverse policy background across healthcare, economics, regulatory affairs, and labour relations, Omar has a proven track record developing complex policy proposals, building stakeholder coalitions, and leading and executing communications plans.