Joshua Cuby is a Gibraltarian-British entrepreneur and a pioneering voice in the European medical cannabis space. As Co-Founder and Chief Sales Officer of Cantourage UK, he plays a leading role in shaping patient access to cannabinoid therapies through a clinic-led, data-driven model.
His journey into the sector was fuelled by personal experience — witnessing the power of cannabis during a Gabriels’ younger brothers battle with cancer — which ignited his mission to humanise the industry and ensure its medical potential reaches those who need it most. In 2019, he co-founded NICE Partners alongside Gabriel Newman, Niall Ivers, and Benjy Cuby, with a focus on building trusted, patient-first cannabis ventures.
A true category builder, Joshua was also behind the launch of the UK’s first CBD functional drink, helping to bring cannabinoids into mainstream wellness before the medical market gained traction.
On the London 2026 programme
- Day 1 · Main Stage · 2:40 pmIsles of Opportunity: Where Innovators Can Still Win in the UK Cannabis Market