Joanna Weaver-Pélissier

CO-FOUNDER & CEO, BE-CANN

I had been watching the cannabis stock market, especially in the United States. We figured that if the industry there was already underway, it was only a matter of time before Europe follows. Knowing France we predicted that testing here would be very strict, so we started exploring the testing space.

After visiting some labs in California in early 2017, we were amazed with how few testing regulations were in place. We began thinking that Europe would need a production unit that can produce quality testing.

The moment I realised this was for me was when I went to the CannaTech conference in London at the end of 2017. The quality of people and innovation happening was astounding. At that moment, all my interest in any timber frame architecture and interior design just went out the window. After spending months of nights just reading and studying about the cannabis space, I had passed the point of no return. This was when we founded Be Cann.

Attend Cannabis Europa London 2026

26–27 May 2026 · The Barbican, London · Europe's leading cannabis industry conference

General Release

£444
Price rises 1 May 2026
  • 2-Day Conference & Expo access
  • Full expo floor access
  • Digital networking app
  • All talks & presentations
  • Hot buffet lunch
  • Pre-bookable meeting rooms
  • Exclusive roundtables & insights
  • VIP Drinks, Barbican Conservatory
  • BoC Awards entry

BoC Awards

£50
Evening add-on · 26 May
  • Conference & Expo access
  • Daytime programme
  • Business of Cannabis Awards ceremony
  • Tuesday 26 May, 19:00–00:00
  • Rivington Street, London EC2A
  • Included free with VIP ticket
Working with Prohibition Partners for Cannabis Europa has been an absolute pleasure. Their dedication, exceptional professionalism, and collaborative spirit have made a meaningful difference, and we sincerely value their support.
Vladimir Kofcegarski, CEO, PHCANN
Vladimir Kofcegarski Chief Executive Officer, PHCANN
We were truly honoured to sponsor the VIP Lounge and be part of an event that continues to set the standard for meaningful dialogue and progress in the medical cannabis industry. We left feeling excited and optimistic about the future.
Adriano Fernandez
Adriano Fernandez Business Development Manager

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