Greg has a diverse range of experience from running Extremely Canadian an adventure ski company based in Whistler, to extensive work in the international commercial film industry. Greg‘s role with 4C LABS shares a common thread with past experiences, the people. Medical Cannabis in the UK is about patients, Doctors, Pharmacists, Civil Servants, Politicians and employees. Everyone has a role to play in the industry but the key factor that enables all of the human interaction is public policy and the supporting regulatory framework. Greg has a keen interest in the cannabis regulatory environment and has written policy papers for the governments of Ecuador, France, Colombia and Canada regarding regulatory frameworks for Medical Cannabis. The key to success in the UK is regulatory evolution, it is the most important factor that will determine the ultimate success of the industry.