George McBride is a former commercial barrister turned cannabis reform advocate and industry consultant based in London, UK. George was part of the founding team who setup Volteface, the UK’s leading think tank driving the debate around cannabis reform. He’s also a co-founder of Hanway Associates, London’s global cannabis consultancy; a team of creatives, consultants and academics. They consult, connect and communicate to bridge the gaps between industry, academia and policymakers. He started his professional career in cannabis policy at the Beckley Foundation, a pioneering think tank driving research into the medical applications of cannabis and the psychedelics.

The 2027 season
Meet speakers like George in 2027
One flagship for the whole of European cannabis, and focused editions in the markets opening up next.
The Flagship
London 2027
23–24 June 2027 · Woolwich Works
Two days · Three stages · The Expo
General from £334VIP Experience £757
Emerging Markets
One market · One day · One room
No. 01Poland
Warsaw
3 March 2027 · Centrum Kreatywności Targowa
Delegate pass, all-inclusive · from £291Limited capacity
Reserve your pass →No. 02France
Paris
23 September 2027 · Hôtel de l'Industrie
Delegate pass, all-inclusive · from €252Limited capacity
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