Franz is the 4th generation of a nursery family, operating since 1890 in the south of Austria. Raised in the greenhouses, the green thumb was inborn. The passion for cannabis was discovered in teenage years and was the drive to work in the cannabis industry. The medical purpose and alternative to conventional pharmaceutical products sparked the fire in Franz to transform from Austrias “grey market” to the medical cannabis industry. The advantage of having dealt with multiple thousand plants in his own Clone production, has been a stable base for his contractors and customers for an efficient production start or improvement in their existing production. Franz’s ability to understand success and error patterns in cannabis cultivation procedures, create short cuts to high quality product for his customers.