Laure Bouguen is the founder of HO KARAN, the first cannabis beauty brand in France. Laure’s goal is to spread the virtues of cannabis to everyone. The brand is stocked by big retailers such as Sephora and Nature & Découvertes.
Laure is also a spokesperson for the Syndicat professionel du chanvre bien-être (Union for Wellness Hemp). The goal of this organisation is to support regulators in the application of hemp laws, specifically relating to hemp flower, which they believe should not fall under the monopoly of either medical or recreational applications. Its members include producers, processors, brands and distributors.