In the heart of London, on the south bank of the River Thames, over 1200 delegates gathered in the auditoriums of the Queen Elizabeth Hall to hear from cannabis industry experts from the worlds of politics, finance, healthcare and science. Cannabis Europa London, Europe’s premier medical cannabis conference, brought together key stakeholders to tackle the toughest questions facing the European cannabis industry.
In his opening address George McBride, co-founder of Cannabis Europa, told the packed-out audience, “Around the world countries are changing their laws at an ever-increasing pace to allow access to medicines derived from this fantastic plant. I want to say a huge thank you to everyone who has come along and shown an interest in this sector, shown an interest in this plant. And to those helping push things along so that we can provide access to medicines for everyone who needs it, build an industry that’s spread around the globe and provide jobs for everyone in this room, and hopefully have some fun along the way.”
The headline partner and self-confessed “squarest guy in the cannabis business” Cam Battley, Chief Operations Officer of Aurora, was next to take the stage to give the audience a glimpse of how seriously they are taking the process of growing medicine in their GMP certified facilities – the highest standards in the world.
“My first initial hesitation of entering this industry was that it was not a serious thing, but it is very serious. Cannabis is a very serious need among patients worldwide and it has clearly become a very serious business.”
“In Canada 5 years after we created our medical cannabis system, we’ve gone from a handful of patients, and a handful of physicians who were prescribing, to more than 400,000 patients with a prescription from their physician to manage the symptoms of a very wide range of chronic healthcare conditions. We have nearly 20,000 physicians who have written a prescription. This is not a joke! Medical cannabis is serious – seriously needed by patients and serious business.”
Cam Battley, Aurora Cannabis
This set the tone for the event that celebrated the mainstreaming and professionalisation of the cannabis industry but also presented a nuanced, deep-dive discussion that cut through the noise of industry hype.
Attendees from around the world networked in the impressive surroundings of the Southbank in between panel sessions that drove debate, discussion and problem-solving.
CANNABIS EUROPA //Day 1
Getting straight to the heart of the issues at hand, Investing in Europe | Continental Shifts saw ECH’s Stephen Murphy moderate discussion between high-level government regulators and industry operators, which gave an informed insight into the scale and nature of the opportunity that exists both in Europe as a collective and within each of its individual jurisdictions.
“Toronto is currently the epicentre of cannabis finance, we believe the UK will be another hub in the global industry, very convenient for early stage opportunities”
Navdeep Dhaliwal, The Supreme Cannabis Company
Moving beyond the UK, Michael Prytz, the Danish Ministry of Foreign Affairs spoke of plans to build a 1 million square foot facility in Denmark, in which 72% of energy would be renewable. Europe’s broad spectrum of opportunity was further extolled by Bardhyl Dauti, Minister for Foreign Investment in the Government of the Republic of Macedonia, who explained “What further makes North Macedonia an attractive investment venture for the cannabis market are the low tax rates as well as the low cost of land rental. Cannabis businesses are free to come into our country and to respect the laws that we provide.”
The panel gave a clear illustration of the varied and contrasting potential that exists across Europe, ranging from low-value high-yield opportunities, to those that can deliver on sustainability, ethics and high innovation.
A MORE RESPONSIBLE DISCUSSION
A theme that ran deeply through all of the conversation that took place throughout the day, both within the auditoriums and beyond, was that of responsibility. During the panel discussion, The Responsible Face of the Industry, experts from several fields including Kim Wilson from the Global Cannabis Partnership, discussed the importance of compliance, responsibility and regulation in the medical cannabis industry.
With many in the industry motivated by a personal desire to see policy change that helps patients who are most in need, there was also a very clear need to discuss how we can create an industry which benefits patients, operators and investors in the long-term. There was a clearly heightened awareness among attendees, that industry players need to ‘do it right’.
This sentiment was encapsulated by Aurora’s Jonathan Zaid who remarked, “Social justice is core to this community, and it’s a community not just an industry“.
The fluid nature of the industry and the highly topical question of CBD regulation was explored in depth during Food, Medicine, or Both | CBD Regulations. A host of industry representatives discussed their experience and learning from this notoriously grey area of the market. With many smaller companies looking to the big retailers for their potential to bring normalisation to the market, attendees heard from Hannah Skingle of DragonFly CBD on how mainstream UK high street retailers are influencing the CBD industry “It’s about being very open to change aspects of your business to suit them.”
The final discussion of the first day, Strong and Stable | Business Leadership offered a panel with an elite understanding of global investment in the medical cannabis industry. On the subject of the importance of standardisation of cannabis products.
“Patient demand is very different to the recreational user. Recreational users want something new, while patients need to know what they get in order to track their health.”
Tjalling Erkelens, Bedrocan
The subject then moved from product to people, and more specifically “management, management, management” according to Nick Davies of Memery Crystal, who spoke ardently on what differentiates the successful businesses in the European cannabis industry from the unsuccessful ones.
CANNABIS EUROPA // Day 2
With no respite for those who chose to network late into the evening, the second day of Cannabis Europa did not fail to deliver on the content of its subject matter, nor the calibre of its guests.
Opening with Seizing the Initiative | Political Opportunity this global panel included medic and MP for Portugal, Ricardo Baptiste Leite, who discussed the life-and-death issues associated with drug liberalisation and the success story that has transformed not just his own opinions but also the health landscape in Portugal. There was mutual accord between panellists that it is now vital to incorporate these findings into all global drug reform policy and to ensure the ongoing amendment of drug policy in order to unlock the medical cannabis system for patients.
Delano Seiveright, a senior advisor to the Jamaican government, used the platform to highlight the importance of the European and North American power bloc in paving the way toward cannabis legalisation. Once again the theme of progress for the common good arose, as he described how, despite friction between the two opposing political parties in Jamaica, they came together in 2015 to begin the process of legalisation.
“Liberalisation across the big markets of Europe and North America is important because it then spreads to smaller countries like Jamaica.”
Delano Seiveright, Jamaican Cannabis Licensing Authority
EXPERT ADVICE IN A NASCENT MARKET
More to Come | Investment Trends saw a panel of investment industry experts examine the complications of investing in cannabis in the USA across the patchwork of 47 different states which are all operating under a semi-legal status. Although this is historically discussed as a negative, Emily Paxhia of Poseidon Asset Management also pointed out that the current situation was allowing regional economies to benefit from their own products and that federalisation could actually be detrimental in terms of the influence that interstate trade would have with a likely dominance from California. Turning their attention to Europe, the panel recognised that Europe’s approach would be dominated through medical access, which makes for a much more regulated and stable market – a positive from an investment point of view.
Complex & Controversial | Cannabis Communications provided a deep-dive into one of the most complex and difficult areas of the cannabis business. What is one of the biggest hurdles that the medical cannabis industry faces? “Managing the sheer amount of misinformation around cannabis” according to Jeffrey Perkins speaking on the importance of social media and how misinformation on social media platforms is a major problem to tackle. This tied in with other panel discussions throughout the conference, which touched on the importance of public and professional education in order to drive normalisation, professionalisation and sophistication. But with many companies finding that they are being locked out of the most influential marketing and communication platforms, utilising social media isn’t always straightforward.
A HIGHLY POLITICAL SUBJECT
The importance of events such as Cannabis Europa to the nascent global industry intensified with the arrival of Monyane Moleleki, the Deputy Prime Minister of Lesotho, who dropped by to deliver a surprise speech to a highly receptive audience who heard that:
“The growth of the medical cannabis industry in Lesotho has been nothing short of astounding […] the emerging medical cannabis industry is a pragmatic and progressive solution to the challenges faced by the African continent and will be pivotal to eradicating inequality and poverty.”
Monyane Moleleki, Deputy Prime Minister of Lesotho
The appearance of high profile politicians continued as Maltese Prime Minister, Joseph Muscat, delivered a keynote speech extolling the virtues of Malta as a centre for cannabis investment.
“We want to make sure that intellectual property created in Malta can be protected in this jurisdiction […] our country is open to business €110 million have been invested in the cannabis industry in Malta. This is expected to add a supplementary €900 million to the economy and generate 700 jobs in the island”.
Joseph Muscat, Prime Minister of Malta
The political flavour of the second day was further compounded after lunch, when the Cross Party Cannabis | UK Politics discussion took place, which saw BBC Politics’ Andrew Neil moderate a panel that comprised the full spectrum of political opinion on the cannabis debate, including MPs Normal Lamb and Crispin Blunt and Avon and Somerset Police and Crime Commissioner, Sue Mountstevens.
Blunt and Lamb offered a grounded and nuanced debate around cannabis. Twelve months prior, the conversation centred on potential and market growth but the discourse had clearly evolved and morphed into an educated, examining criticism of where we are and how we create the future of the industry.
The sooner we understand we’re not doing a thing to protect young people from dangerous drug use the sooner we can implement effective policy to keep them safe. We maintain this awful hypocrisy of criminalising poor kids on the streets, while ministers in Westminster continue to take their drugs of choice unpunished. I think It’s wholly unacceptable that people with money can get access to private prescriptions while people without money are left waiting and suffering.’
– Norman Lamb, MP for Norfolk.
A PERFECT END TO A PERFECT DAY
The rapturous applause that followed this final political debate buoyed the spirits of all those attending, and was highly indicative of the support and passion that lies at the very heart of this industry. Cannabis as an industry is complicated and still controversial to those who have yet to understand the full potential of the plant. Yet throughout the conference the concept of normalisation and professionalisation seemed to resonate throughout the corridors of the Southbank Centre. There is a feeling that, while campaigners, lobbyists and advocates have won a huge battle legalising medical cannabis in 48 countries, the industry is just beginning, and as the industry matures, education, reflection and conversation will shape the future of the industry.
#CannabisEuropa // The Day On Social Media
The discussions started in London but continued into the digital world. Here are a few highlights, see more and join the conversation on Twitter, Instagram, LinkedIn and Facebook.
“#Cannabis the most broadly therapeutically used substance today” – says @CamBattley of @Aurora_MMJ #CannabisEuropa
5611:20 – 24 Jun 2019Twitter Ads information and privacy24 people are talking about this
More applause and support for @normanlamb as he outlines the way in which prohibition disproportionately effects young people from BAME communities @cannabiseuropa #cannabis #CannabisEuropa1815:19 – 25 Jun 2019Twitter Ads information and privacy16 people are talking about this
Day 1 of @CannabisEuropa London 2019 complete. Thanks to everyone who came. #CannabisEuropa@ecwfestival pic.twitter.com/I6sGIO1aVX— Alastair Moore (@alastair_moore_) June 24, 2019
@davemartyn1 and I are huge fans of @smallcapfund. Always a pleasure watching him throw down his knowledge. #cannabiseuropa @ValensGroWorks
614:40 – 24 Jun 2019Twitter Ads information and privacySee Brianna Martyn’s other Tweets
“The Responsible Face of the Industry” panel at @cannabiseuropa being chaired by @BlairG1bbs
First Q – “is the industry being responsible?”#cannabis #CannabisEuropa
1812:40 – 24 Jun 2019Twitter Ads information and privacySee Volteface’s other Tweets
“The medical #cannabis sector sets out a level playing field with clear rules & guidelines – taking away the guesswork” says the Honorable @JosephMuscat_JM #CannabisEuropa
1712:29 – 25 Jun 2019Twitter Ads information and privacySee Materia Ventures’s other Tweets
Speaking @cannabiseuropa @mssocietyuk @Georgina_MSS says people with MS are “confused” & “frustrated” why nothing has changed since the law on medicinal cannabis was changed 8 months ago. And calls for a concerted effort to address this #CannabisforMS #CannabisEuropa
3910:38 – 25 Jun 2019Twitter Ads information and privacy15 people are talking about this
Fantastic couple of days in London this week at @cannabiseuropa. Thought-provoking presentations from multiple, excellent panels of speakers on the future of cannabis. Great to be part of this movement. #CannabisEuropa #london #cannabis #CannabisCommunity
517:09 – 26 Jun 2019Twitter Ads information and privacySee Robert Weakley’s other Tweets
Global Cannabis Partnership@GCPship
GCP executive director Kim Wilson discussed #CSR with other leaders from the cannabis industry during a panel held at #CannabisEuropa in London. Thank you, @hanway_assocs, for the opportunity. We look forward to continue promoting #CSR in the European cannabis industry and beyond
2014:04 – 24 Jun 2019Twitter Ads information and privacySee Global Cannabis Partnership’s other Tweets
“Cannabis needs more role models.” Publisher @Riedle today spoke with @GeorgeKruis, @Hanseizuremum and Chelsea Leyland about their fight for access to medicinal cannabis in the UK. Role models, each one of them. #CannabisEuropa
3322:34 – 25 Jun 2019Twitter Ads information and privacy16 people are talking about this
Deputy Prime Minister of the Kingdom of Lesotho, Monyane Moleleki on stage now at #CannabisEuropa
2012:05 – 25 Jun 2019 · London, EnglandTwitter Ads information and privacySee Olivia Rutter’s other Tweets
Had the pleasure of being able to share with @cannabiseuropa the @NextGreenWave story & how important a sound capital market is for our emerging industry $NGW $NXGWF #CannabisEuropa #cannabis1417:55 – 25 Jun 2019Twitter Ads information and privacySee Leigh Hughes’s other Tweets
Interesting comments from this investment panel: “Why would Canada would allow billions of $’s to be spent building out facilities (and an entire industry) only to allow cheap #cannabis to be imported from much lower cost production countries?” #CannabisEuropa
7411:31 – 25 Jun 2019Twitter Ads information and privacy32 people are talking about this
Fascinating panel on responsible growth of the #cannabis industry – interesting point made about opportunities to contribute to wider sustainability action, for example with hemp and bioplastics innovation #CannabisEuropa
2213:00 – 24 Jun 2019Twitter Ads information and privacySee Hannah Slater’s other Tweets
Cannex Capital Group Inc.@CannexCapital
A picture from Cannabis Europa’s sold out show from earlier today! Cannex Capital & 4Front join a list of high quality companies and presenters across the board @CannabisEuropa #CannabisEuropa @southbankcentre #cannabis #London
614:35 – 24 Jun 2019Twitter Ads information and privacySee Cannex Capital Group Inc.’s other Tweets
Brilliant panel on investing in Europe! A fragmented medical market with a number of countries putting in place the conditions for cultivation and export. Complex but loads of opportunities, get in touch to understand more #CannabisEuropa @prohibition_p1712:39 – 24 Jun 2019Twitter Ads information and privacySee Daragh Anglim’s other Tweets
See you all tomorrow for the big one. #CannabisEuropa
1022:31 – 23 Jun 2019Twitter Ads information and privacySee Eoin Keenan’s other Tweets